Apple has posted two new iPhone ads to their site. Both ads bring a new perspective to the iPod’s appeal, focusing on how much it allows you to carry – or stop carrying – in your pocket. The first, titled Instead, informs viewers that they can simply carry an iPod in their phone, instead of an iPod and their phone. The second ad, titled Amazing, expands on the idea of how much you can carry: your favorite music, all your email, today’s newspaper and – of course – a phone. The ads are both well done and, I think, speak a bit more clearly to the potential of owning an iPhone. Having all that stuff in one sexy little device that effortlessly syncs with one app is indeed a wonderful thing, and I bet these new ads might strike a stronger chord with consumers still on the fence about buying one to replace their other gadgets.

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