Hasbro has tapped movie industry veteran Bennett Schneir to fill the newly-created position of Senior Vice President and Managing Director, Motion Pictures.

Schneir comes to Hasbro from filmmaker Robert Zemeckis’ production company, ImageMovers, where he worked on a number of major motion pictures, including What Lies Beneath, Cast Away, The Polar Express, Monster House and Beowulf. In his most recent role as ImageMovers Digital’s VP of creative affairs, he oversaw all of the company’s creative development and worked on many Disney-related projects as part of ImageMovers’ 10-year deal with The Walt Disney Company to produce Disney-branded motion pictures. He began his career at Creative Artists Agency.

Hasbro recently inked a six-year strategic partnership with Universal Pictures to produce at least four movies based on Hasbro brands.

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