Grand Theft Auto IV is not just a gleaming cube of excellence. By selling 3.6 million copies and raking in US$310 million in its first day of release, GTA IV claimed both the Guinness World Records for highest grossing video game in 24 hours and the highest revenue generated by an entertainment product in 24 hours.

This has established GTA IV as the biggest entertainment release of all time, quite a feat when you consider other blockbusters such as Harry Potter & the Deathly Hallows, which took in US$220 million, and Halo 3, with US$170 million.

Rockstar Entertainment can now sit on its giant throne made of money as one of the biggest players in the gaming industry. Even with Electronic Arts trying to buy Take 2, the publisher of GTA, Bioshock and its 2K sports games, Rockstar still controls its own destiny.

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