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[Editor's Note: The statement in this story that "its almost personal" is the understatement of the decade. If you've ever worked at Imageworks you'd know that it is very personal and I'm only surprised it took them this long to file the lawsuit in the first place.]
Sony has filed for the Socratto trademark in Europe sometime in April of this year under application 006840656. Sony’s Socratto project first surfaced at NAB in April 2002 in a shroud of mystery.
Socratto is seen as a Flame-like software and hardware turnkey system that Sony had been developing for a number of years. It is seen as both a competitor to Flame and Shake which was gained by Apple in 2002 when acquiring Nothing Real. The vexing aspect of this history behind Shake for Sony is that Shake was originally developed by programmers and supervisors from Sony Imageworks.
Sony needed to resurrect software like Socratto in order for their own studios to be working with their own software. Sony’s Imageworks blew it in 2002 by letting the programmers behind the upcoming Shake project join a startup company. So it’s almost personal with Sony and perhaps even Tim Schaaff to see Sony’s Socratto succeed against Apple’s Shake.