You know The Groundlings, even if you don’t think you know The Groundlings. The Los Angeles comedy troupe is the birthplace of Pee-Wee Herman, the comedy careers of Will Ferrell and Phil Hartman, and one of the most venerable theater institutions in the country. Now, The Groundlings will create short-form video content for distribution on the internet, in a deal made with Sony Pictures Television.

Sony’s been investing pretty heavily in short form content these days, and this partnership with The Groundlings seems to be a very smart investment for both parties.



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