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MPC (The Moving Picture Company), part of the Technicolor Services Division of Thomson today announced plans to open a Santa Monica-based visual effects facility in late 2008. MPC-LA will initially focus on the U.S. commercials visual effects (VFX) market, and it will also provide a front-end presence to MPC’s Los Angeles-based studios features VFX business.

MPC-LA is to be headed by highly regarded VFX executive producer Mark Tobin. Tobin most recently was managing director and executive producer at A52, and he previously was a producer at Method.

Ahmad Ouri, president of the Technicolor Content Services business, said, “MPC has clearly established a great reputation in all of the industries it serves – features, commercial and broadcast. We believe the time is opportune for MPC to expand its footprint to the U.S. market, with an initial offering to the U.S. commercial advertising community. We applaud MPC’s choice of Mark Tobin to manage and direct the new facility. He’s a proven talent with a great reputation.”

According to Graham Bird, director of Commercials Production at MPC, “The MPC brand is all about creativity and quality. The combination of our state-of-the-art facility in Santa Monica, coupled with Mark Tobin’s extensive knowledge and insight, provides a powerful creative alternative for Los Angeles and U.S.-based advertisers and commercial production companies.”

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