Toshiba may have lost the HD wars and conceded defeat by announcing it would give up producing HD DVD hardware products after its loss to the Blue-ray format, but the company is far from being outed from the hi-tech biz.

In a press release Toshiba stated it will move forward, onward and upward in its continuing march to “lead innovation, in a wide range of technologies that will drive mass market access to high definition content. These include high capacity NAND flash memory, small form factor hard disk drives, next generation CPUs, visual processing, and wireless and encryption technologies. [We] expect to make forthcoming announcements around strategic progress in these convergence technologies.”

Although the company was hit hard by its hi-def format war with Blue-ray it is still considered one of the world’s leading producers of the NAND memory and has just unveiled a new agreement with SanDisk to double their current joint NAND production by building a second plant together expected to come on line in 2010, according to Paul Sweeting, Editor of ContentAgenda.

Sweeting went on to indicate that Toshiba also has plans to maintain its ongoing collaborative relations with the companies who joined with them in working to build up the HD DVD market, including Universal Studios, Paramount Pictures, and DreamWorks Animation and major Japanese and European content providers on the entertainment side, as well as leaders in the IT industry, including Microsoft, Intel, and HP.



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