It appears that Apple has something big in store for CES next week and that something big is movie rentals. Rumors are spilling out everywhere that Apple is planning to announce a movie rental plan in conjunction with Fox. If this turns out to be the case, then it would seem that iTunes will be taking on Amazon Unbox head-to-head.

It’s also been said that Fox is only the first of several studios talking with Apple right now about rental through iTunes, with Fox being the only one who have hammered out the details.

Of course, this could be disastrous for Unbox, but what kind of effect would this have on business like Netflix and Blockbuster Online, especially when taking the Apple TV into account.

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